A journey of rediscovery brings the rebirth of the iconic and the True Original American watch brand that is Trenton.

"Lost & Found", the name of our launch campaign for Trenton takes us to Trenton, N.J, U.S.A, the birthplace of the Trenton Watch Co. in 1887. The city of Trenton was world-famous for its industrial and manufacturing prowess in the early half of the 20th century.

The Trenton Watch Co was one of the first movement suppliers to many world famous watch brands and became a major driving force in America achieving its dominance as the global leader in watchmaking with its commitment to quality and excellence.

The iconic bridge within the city, proudly still stands, announcing "Trenton Makes, The World Takes".  We revisit the city and take you on a journey with our own wondering soul to proudly relaunch the special collection.

The Trenton is our limited edition timepiece for AW19. Swiss-made, powered by an ETA F06.411 movement, limited to just 500 pieces with individually numbered case books.